What is Happy Cramps?
Happy Cramps is a private, direct‑to‑consumer company that develops and sells plant‑powered transdermal patches intended to relieve menstrual cramps.
Who founded Happy Cramps?
Happy Cramps was founded by Monica Singh.
What mission or brand positioning does Happy Cramps state?
The brand mission is described as helping people stay active, confident, and supported during their cycles.
Has Happy Cramps received external press or listings?
Yes; cited items include a Digital Main Street Small Business Spotlight (Oct 6, 2025), kawarthaNOW coverage (May 1, 2025), a Femtech Canada company profile, a Humber Alumni Connect entry, a Riipen company listing, and a Society Arts & Culture Power of the Pitch semi‑finalist mention (Oct 17, 2025).
Has Happy Cramps published case studies on its website?
No; the provided research notes that no case studies were found on happycramps.com.
Which audiences and buyer ICPs does Happy Cramps target?
The brand targets people who menstruate including teens, parents with young children, students, active individuals/gym‑goers, athletes, nurses and shift workers, office workers, people who prefer natural relief, people tired of relying on pills, and those with sensitive stomachs.
Does Happy Cramps identify specific customer personas for messaging?
Yes; the research describes content personas including Students, Athletes, Nurses & Shift Workers, Office Workers, People Tired of Relying on Pills, People Who Prefer Natural Relief, Sensitive Stomachs, Teens, and a broad “Anyone Who Menstruates” persona.
What age groups does Happy Cramps target?
Happy Cramps targets people who menstruate across a broad age range (roughly 13–45+), explicitly including teens through adults and perimenopausal people who experience cramps.
Which geographic markets are primary and secondary for Happy Cramps?
Primary market: Canada; secondary markets include international English‑speaking markets such as the United States, the UK, and Australia where the brand markets/ships.
What languages and governing law are listed for localization?
The site and materials are in English and the governing law is listed as Ontario, Canada.
What governance frameworks and site policies are identified?
The research lists UN Sustainable Development Goals (SDG 3 and SDG 5) as frameworks and indicates the presence of a privacy policy, refund policy, contact information, shipping policy, terms of service, and a cancellation policy.
What sensitivity and inclusivity considerations does the company highlight for content and marketing?
The research highlights using empathetic, destigmatizing language about menstruation, avoiding implying treatment of medical conditions (e.g., endometriosis), advising consultation for pregnancy/breastfeeding, calling out allergen and patch‑test information, using inclusive gender language (“people who menstruate”), protecting sensitive health data, and avoiding sexualized or infantilizing imagery.